In a bold move that blends music and fashion, Usher teams up with reality star and entrepreneur Kim Kardashian for a sizzling campaign promoting her Skims line. The Grammy-winning artist, set to release his new album “Coming Home” on Friday, reveals that the partnership was inspired by the album’s cover art.
“The idea started with the photo that is my album [cover], where I have the peach in my hand. We shot the reverse of that photo, which was the first shot that was released, and therefore, after, as I do support Kim, supporting Skims was the next step,” Usher shares with The Hollywood Reporter. “It really was in conjunction with the album.”
As part of the collaboration, a limited edition digital download version of “Coming Home” will be available exclusively on SKIMS.com during the album’s first week of release. Usher describes Kardashian’s involvement in the project as that of a “fairy god-A&R,” emphasizing her role in providing valuable feedback and support.
The newly released campaign images showcase Usher sporting various Skims pieces, including the stretch boxer shorts and cotton boxer shorts. Skims Mens, set to launch on February 12th, will offer a range of sizes from XS to 5X, with prices ranging from $16 to $98.
“Coming Home” marks Usher’s 9th studio album, slated for release just two days before his highly anticipated performance at the Super Bowl halftime show. With hit singles like “Good, Good” and “Ruin,” the album promises to captivate audiences with its signature blend of R&B and soulful melodies.
