The Frankie Shop is launching a collaboration pop-up in West Hollywood, accompanied by a fresh campaign starring actress Demi Moore, coinciding with the opening of the temporary boutique.

The Frankie Shop is launching a collaboration pop-up in West Hollywood, accompanied by a fresh campaign starring actress Demi Moore, coinciding with the opening of the temporary boutique.

Teaming up with Crosby Studios, an interior architecture and design firm, The Frankie Shop is unveiling “The Meeting Room” on Sunset Boulevard, aiming to redefine the fusion of fashion and art. This pop-up promises an immersive experience where visitors can explore the brand’s latest collection, featuring leather pieces, separates, and exclusive items, within the innovative installation.

Drawing inspiration from the influential women of the post office era, the installation’s ambiance is crafted by Crosby Studios founder Harry Nuriev to pay homage to that period. Meanwhile, the campaign titled “The Frankie Shop Goes to Hollywood” showcases Moore in the brand’s signature oversized suit ensembles, captured by artist and photographer Collier Schorr.

Founded in 2014 by Gaëlle Drevet, The Frankie Shop aims to cater to women who prioritize authenticity in their style. The brand has garnered attention from celebrities like Selena Gomez, Gigi Hadid, and Hailey Bieber, and is available online at Net-a-Porter, Farfetch, and other retailers.

As for Crosby Studios, established by Nuriev in 2014, the firm is renowned for its sculptural furniture collections showcased in immersive installations.

“The Meeting Room” opens its doors to the public on Feb. 24 at 8580 W Sunset Boulevard in West Hollywood, California.

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