The glitz and glamour of Chanel transcended eras as Hollywood luminaries gathered to celebrate the opening of Chanel’s first U.S. boutique dedicated to fine jewelry and watches. Nestled within New York City’s iconic Fifth Avenue, the luxury house’s new establishment, housed in the historic 1921 Crown Building, serves as a testament to the enduring legacy of Coco Chanel.
Among the stars gracing the red carpet were Kerry Washington, America Ferrera, and Carey Mulligan, each exuding elegance and sophistication in their own right. As they posed for the cameras, they couldn’t help but reflect on their personal connections to Chanel and its rich heritage.
For Mulligan, Chanel No. 5 held a special place in her heart, evoking cherished memories of her mother. “Chanel No. 5, because it’s been my mother’s fragrance for as long as I can remember,” she shared. “Until this day, the smell of that scent is: that’s my mum going out to dinner, or that’s my mum going to work. Everything about it reminds me of her, in the best way.”
Meanwhile, Washington reminisced about Chanel’s timeless pearls, symbolizing both elegance and resilience. “Pearls, I always think of pearls,” she mused. “I love pearls, and I love that Chanel has always, generation after generation, found a way to make pearls cool. Also, every time I see a pearl, I’m reminded that it started with an irritant and became something beautiful, and that’s an important life lesson.”
As the evening unfolded, guests marveled at the opulent design of the boutique, expertly crafted by renowned architect and interior designer Peter Marino. Drawing inspiration from Coco Chanel’s own apartment atop the Paris boutique, Marino sought to capture the essence of Chanel’s iconic aesthetic while infusing modern touches of luxury.
From the gilded walls to the intricate Coromandel screens, every detail of the boutique exuded sophistication and refinement. The space served as a homage to Chanel’s dedication to craftsmanship, showcasing exquisite jewelry and timepieces meticulously crafted by artisans from Chanel’s maison d’arts.
One of the evening’s highlights was the unveiling of Chanel’s high-jewelry masterpiece – a breathtaking necklace featuring a 55.55 carat emerald-cut diamond. Crafted as part of a collection commemorating the 100th anniversary of Chanel No. 5, the necklace epitomized the epitome of elegance and sophistication.
As guests explored the boutique, they couldn’t help but feel transported to a world of timeless beauty and luxury. For Zazie Beetz, the experience felt akin to wandering through a museum, where every piece told a story of Chanel’s illustrious history and enduring legacy.
Indeed, Chanel’s inaugural boutique dedicated to fine jewelry and watches serves as a beacon of timeless elegance, paying homage to the visionary spirit of Coco Chanel while embracing the future of luxury. And as the stars basked in the glow of Chanel’s legacy, they couldn’t help but feel privileged to be a part of such an iconic moment in fashion history.
