All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
24 New Beauty Brands Making Their Debut at Target This Month — Including TikTok Favorites Starting at $13
Beauty enthusiasts are in for a treat with the influx of new beauty brands hitting Target this month. From TikTok sensations to cult favorites, Target’s beauty aisles are buzzing with excitement as shoppers discover tried-and-true products at affordable prices. Whether you’re on the hunt for skincare essentials or makeup must-haves, Target has you covered with its latest additions to the beauty and wellness department.
Launched in Feb 2024:
Naked Sundays
Naked Sundays, originating from Australia, brings its innovative SPF-infused makeup primers, serums, and facial sprays to Target. Founder Samantha Brett ensures dewy, protected skin with her range of products, including the collagen glow mineral priming lotion.
SadieB
SadieB, founded by sisters Sadie and Abby Bowler, redefines personalized hair care with its Athlete Clarifying Shampoo, perfect for active individuals seeking to combat sweat buildup. Each product is made from recyclable materials, contributing to a sustainable hair care routine.
Fine’ry
Fine’ry introduces seven new fragrances, including the trending Pistachio Please, to Target’s shelves. Known for its high-quality scents and affordable prices, Fine’ry offers a diverse selection of perfumes that cater to various preferences.
Well People
Well People expands its vegan, cruelty-free range at Target with the introduction of tinted lip oils. Infused with nourishing ingredients, these lip oils provide hydration and a hint of color, all at an affordable price point.
Raw Sugar
Raw Sugar’s vegan hair care line, free of parabens and sulfates, debuts at Target with its scalp restore shampoo. Formulated to remove product buildup and dead skin, this shampoo revitalizes the scalp, leaving hair feeling fresh and clean.
Launched in January 2023:
Hum
Hum, a clean supplement brand, joins Target’s natural beauty aisle with its range of clinically vetted supplements. From sleep aids to probiotics, Hum offers solutions for various wellness needs, emphasizing the gut-skin connection.
Launched in Nov-Dec 2023:
good.clean.goop
good.clean.goop, a sister line of Goop, introduces its affordable yet high-quality skincare products to Target. The Good Clean Daily Essentials Kit offers a curated selection of essentials for a simplified skincare routine.
Fenty Beauty
Fenty Beauty makes its debut at Target with its longwear lip paint, providing vibrant color and lasting wear for any occasion.
Launched in May 2023:
Verb
Verb, known for its cruelty- and paraben-free hair products, lands at Target, offering a wide range of hair care essentials.
Glamnetic
Glamnetic brings its press-on nails, magnetic lashes, and liners to Target, offering convenient beauty solutions for on-the-go individuals.
Launched in March/April 2023:
TXTUR
TXTUR caters to individuals with curly hair types, offering vegan, paraben-free, and sulfate-free hair care products designed to enhance natural curls.
Athena Club
Athena Club’s body wax strips provide hassle-free hair removal, making shaving and waxing routines more convenient and enjoyable.
Blueland
Blueland introduces its sustainable body wash and hand soap refills at Target, promoting eco-friendly practices in personal care.
Launched in February 2023:
Goodal
Goodal utilizes organic ingredients to create skincare treatments targeting various skin concerns, including vitamin C treatments for brightening and rejuvenating the skin.
Futurewise
Futurewise’s skincare products focus on skin slugging, a viral skincare practice aimed at repairing the skin’s moisture barrier.
BioRepublic
BioRepublic offers organic sheet masks formulated with clean ingredients to revitalize and nourish the skin.
Vamigas
Vamigas addresses Latina skincare needs with its natural ingredients, offering face oils and facial sprays designed to correct hyperpigmentation and repair the skin barrier.
Chillhouse
Chillhouse introduces its press-on nail kits, inspired by chic nail art trends, providing an easy and affordable way to achieve salon-worthy nails at home.
Selfless by Hyram
Selfless by Hyram offers a range of skincare products, including serums and moisturizers, formulated to address various skin concerns at an accessible price point.
