With Orabella, the model wants to “reveal your alchemy.”
Bella Hadid isn’t a newcomer to the business arena. In 2021, she became a co-founder and partner of the beverage brand Kin Euphorics alongside CEO Jen Batchelor. Bella Hadid has consistently promoted the brand since then, turning Kin Euphorics into an active player in the rapidly growing non/low-alcoholic beverage market. Now, it seems the supermodel is venturing into another comprehensive business project. On February 22, Bella Hadid added “founder @Orebella” to her Instagram bio, and the brand’s launch date is set for May 2.
Bella Hadid’s new brand is called Orabella, which already has an Instagram account, but detailed information about the company is still very “mysterious.” What we know is that there’s a sign-up list for “special gifts” on the launch day, and the website link leads to a zoom-in video of one of Bella’s eyes transitioning into images of the ocean and mountains. The website also states that Orebella will “reveal your alchemy.”
Bella has yet to share any further information about Orabella on her social media, but a trademark registration from 2022 suggests it could be a beauty brand. Under the goods and services category, the products listed in the trademark registration include perfumes, lotions, and body oils, facial and body oils, scented shampoos, conditioners, and styling creams, air fragrance diffusers, and colognes.
While no one knows what the brand actually is, or what the phrase “reveal your alchemy” implies, Bella Hadid’s fans have expressed their excitement and anticipation in the comments section. “Girl, I don’t know what any of this means but I’m HERE FOR IT,” one comment humorously reveals.
