From the ripe red cherry to molten gold, the Spring/Summer 2024 fashion weeks concluded not only leaving behind new trends but also 5 favorite dominant colors cherished by fashion designers.
Content Summary Pure White Ripe Red Cherries Refreshing Sky Blue Dreamy Lavender Gardens When Gold Melts
A fashion mood board of a season is often vividly reflected through various materials, patterns, styles, and colors. If in the Fall/Winter season, the fashion realm is dominated by neutral color palettes, conversely, the “fashion canvas” of Spring/Summer is often described with brighter and more vibrant hues. The “flower gardens” of Spring/Summer 2024 continued to flourish, adorned with fresh and sweet-toned colors. While the shows this season surprised the fashion world with more minimalist, sophisticated, and practical styles, colors were still depicted in their usual glamorous manner. From the pure white of Saint Laurent’s female pilots or the elegant Valentino ladies to the bright yellow characteristic of Ralph Lauren and Alberta Ferretti’s creations, here are the 5 color muses that captivated fashion designers throughout Spring/Summer 2024:
Pure White From Fall/Winter to Spring/Summer, white has never been absent from any fashion show. This timeless color choice always satisfies most designers to integrate it with their signature design language. In a series of Spring/Summer 2024 shows, white was unveiled in various fashion spirits. Saint Laurent recreated its iconic Saharienne jacket from 1967 with perfectly tailored shirts and trousers, dyed in dreamy white. Meanwhile, Valentino presented meticulously cut white evening gowns, while Standing Ground displayed sparkling embellished white dresses as if worn by heavenly fairies. In contrast, Chopova Lowena, Blumarine, and Molly Goddard depicted white in a more daring and sensual way, bringing out special highlights in any party.
Ripe Red Cherries Starting from the Fall/Winter 2023 season, fashion began its obsession with bold reds. From prestigious fashion shows to extravagant red carpets, the color red has been asserting its position in the color trend race. Returning to Spring/Summer 2024, this popular color was infused with a new nuance – deeper, more luxurious, and significantly more powerful.
Sabato De Sarno – Gucci’s new creative director inaugurated his era at the Italian house with a deep red shade he calls “Gucci Rosso,” found on pencil skirts, blazers, and prominent accessories. Meanwhile, somewhere in the notorious “dark abyss” of Rick Owens, red was also “dyed.” Instead of the familiar mysterious black, Rick Owens made his wide-leg trousers, bralettes, and high-heeled boots more interesting and distinctive with a devilishly red hue.
Refreshing Sky Blue Every spring, the fashion race becomes more vibrant than ever with the dominance of dopamine dressing trends. This trend of dressing in bright and cheerful colors to improve one’s mood would not be complete without the soothing sky blue color. On the Spring/Summer 2024 runways of Alaïa and JW Anderson, this color was found on snug, sensually fitting designs with bold cuts. Meanwhile, Hodakova experimented with sky blue on more unique silhouettes, by reusing essential wardrobe items. Ahluwalia showcased light blue denim trousers decorated with special tire tread prints by the designer. Bottega Veneta presented a draped dress adorned with delicate fringe details, complemented by a range of sky blue accessories to enhance vivacity.
Dreamy Lavender Gardens Sweet pastel hues are also considered one of the favorite “color muses” in most Spring/Summer 2024 collections. Among the popular pastel colors like buttery yellow, baby blue, and blush pink, the light purple hue of lavender appeared on many runways. For example, in Michael Kors’ Spring/Summer 2024 collection, we saw gorgeous purple-colored knitted sweaters or long coats. Meanwhile, Masha Popova unveiled light purple denim trousers adorned with special tire tread prints by the designer. Tom Ford’s new creative director, Peter Hawkings, attracted fashion attention with a glossy satin suit in lilac or lavender tones. This beloved light purple shade was also spotted on the runways of Maison Margiela, Supriya Lele, and Issey Miyake.
When Gold Melts Unlike in previous seasons, the color gold found in the Spring/Summer 2024 runways was brighter and more gracefully depicted. From Ralph Lauren, Roksanda, and Di Petsa’s elegant pleated dresses honoring women’s curves to Tove, Alberta Ferretti, and Vivienne Westwood’s (Andreas Kronthaler) evening gown designs, or the barefoot fairies at Blumarine, the Spring/Summer 2024 season brought countless variations of radiant gold hues. Both luxurious, powerful, and distinctive, this precious metal-like gold will make your Spring/Summer wardrobe stand out and have more focal points.
