Hailey Bieber, the master of marketing, has once again piqued curiosity with her latest Instagram posts. The 27-year-old founder of Rhode Beauty tantalized fans with a glimpse of her new makeup launch while flaunting her figure in some stunning bikini shots.
During a tropical escapade, Bieber sizzled in a striking red two-piece ensemble featuring a micro triangle halter-neck top and high-waisted bottoms, showcasing her dainty hip tattoo. She topped off her beach look with coordinating shades and a straw cowboy hat, exuding Western chic vibes that are currently trending among celebrities like Beyoncé and Kim Kardashian.
In one of the selfies from her beach day, Bieber subtly teased what appears to be Rhode Beauty’s upcoming blush stick, which she used to add a touch of rosy glow to her already radiant complexion. Her sheer pastel pink manicure complemented the aesthetic, hinting at a potential trend in the making.
Since its inception in 2022 with just three products, Rhode Beauty has garnered a devoted following. Expanding from its original lineup to include cleansers and essences, the brand continues to innovate. Recently, it introduced tinted versions of its lip treatments, conveniently sized to fit into the brand’s popular phone case. Glossy lips on the go? Yes, please!
Stay tuned for more updates on Rhode Beauty’s latest release, coming soon to enhance your beauty routine.
