While TikTok continues to influence beauty trends, Target is keeping up with the demand by introducing an array of new beauty brands this month. From skincare to haircare, these brands offer tried-and-true products that won’t break the bank. Dive into the latest additions to Target’s beauty aisle and elevate your beauty routine without spending a fortune.
24 New Beauty Brands at Target This Month—Including TikTok Favorites Starting at $13
Discover Your New Favorites!
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Target is a STYLECASTER sponsor; however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Launched in February 2024:
Naked Sundays
Achieve a dewy and glowing complexion while staying protected from the elements with Naked Sundays. This Australian SPF brand, founded by Samantha Brett, infuses SPF into makeup primers, serums, and facial sprays for radiant skin. Try their Collagen Glow 100% Mineral Perfecting Priming Lotion for just $23.99.
SadieB
Experience personalized haircare like never before with SadieB, founded by sister duo Sadie and Abby Bowler. Their Athlete Clarifying Vanilla Mint Shampoo, priced at $11.99, is perfect for active individuals looking to combat sweat buildup and maintain fresh locks.
Fine’ry
Discover high-quality fragrances at an accessible cost with Fine’ry’s new line at Target. Try their Pistachio Please fragrance for $18.29 and experience luxury scents without breaking the bank.
Well People
Well People introduces vegan and cruelty-free lip oils to Target’s shelves. Nourish your lips with a hint of color using their Tinted Lip Oil, available for just $12.
Raw Sugar
Treat your hair to vegan and sulfate-free products from Raw Sugar. Their Scalp Restore Jojoba + Aloe + Niacinamide Shampoo, priced at $9.99, removes product buildup and promotes scalp health.
Launched in January 2023:
Hum
Hum’s clean supplements, now available at Target, promote gut-skin health. Try their Beauty Zzz Gummies for $24.49 and experience the benefits of clean ingredients.
Launched in Nov-Dec 2023:
good.clean.goop
Upgrade your skincare routine with good.clean.goop’s affordable yet high-quality products. Their Good Clean Daily Essentials Kit, priced at $20, offers everything you need for healthy, radiant skin.
Fenty Beauty
Fenty Beauty’s longwear lip paint, available at Target for $18, is perfect for achieving bold, festive looks.
Launched in May 2023:
Verb
Smooth frizz, hydrate strands, and tame flyaways with Verb’s haircare products, starting at $20. Try their bestselling Ghost Oil for sleek, shiny locks.
Glamnetic
Elevate your beauty routine with Glamnetic’s press-on nails and magnetic lashes, priced at $15.
Launched in March/April 2023:
TXTUR
TXTUR’s vegan and paraben-free haircare line, starting at $15, caters to curly hair types for nourished, healthy locks.
Athena Club
Athena Club’s easy-to-use wax strips and wipes, priced at $9.99, offer a convenient solution for hair removal.
Blueland
Reduce plastic waste with Blueland’s sustainable body wash and hand soap, priced at $14.99.
Launched in February 2023:
Goodal
Goodal’s organic skincare products, starting at $24, harness the power of natural ingredients for radiant skin.
Futurewise
Experience the viral skincare trend of skin slugging with Futurewise’s Slug Cream, priced at $24.49.
BioRepublic
Refresh tired eyes with BioRepublic’s Lost Baggage eye patches, available for just $5.49.
Vamigas
Correct hyperpigmentation and repair your skin’s barrier with Vamigas’ facial oils, priced at $24.49.
Chillhouse
Get salon-quality nail art at home with Chillhouse’s press-on nail kits, priced at $15.99.
Selfless by Hyram
Achieve clear, radiant skin with Selfless by Hyram’s affordable skincare line, starting at $13.
Neostrata
Target uneven skin tone with Neostrata’s Enlighten Dark Spot Corrector, priced at $30.49.
Loops
Enjoy spa-quality skincare with Loops’ hydrogel face masks, priced at $5.99.
Michiru
Nourish your scalp for healthier hair with Michiru’s sulfate-free clarifying shampoo, priced at $14.99.
With these exciting new additions, Target continues to offer accessible and effective beauty products for every need and budget.
