From Carla Bruni to Bella Hadid, Cindy Crawford to Kaia Gerber, Naomi Campbell to Adut Akech, from 1930 to the present day, below are the supermodels who have been dominating the fashion world.
Summary: 2010s 2020s Supermodels – a prestigious title that every tall figure aspires to achieve, is a term reserved for the most talented and charismatic models in the world. They are beautiful and naturally radiant. Their charisma is perhaps irreplaceable. These women seem to have everything at their fingertips, including a life that everyone dreams of. Of course, before enjoying the “sweetness” of life, they have had to make extraordinary efforts and overcome many obstacles. “Who run the world? Girls,” as Beyoncé’s song goes, each golden age of fashion has always been marked by the great contributions of talented female supermodels. On the occasion of the upcoming documentary series about the lives of iconic supermodels of the 90s – “The Super Models,” let’s review the powerful supermodels who have been “ruling” the fashion world through the decades, especially the prominent faces in the new generation of supermodels!
2010s With an impressive height, healthy bronze skin, and a seductive figure, Joan Smalls – the Puerto Rican model quickly gained attention in the fashion industry. Joan Smalls began her modeling career when she signed with Elite Model Management in 2007. In 2009, Smalls was honored as “Model of the Year.” Also in the same year, she joined IMG New York. Since then, Joan Smalls’ name has gradually become known to fashion brands. In 2010, Joan Smalls was the exclusive model for the Haute couture collection of Givenchy and fashion shows from renowned fashion houses such as Gucci, Burberry, Prada, Yves Saint Laurent, and Valentino. After years of relentless effort, from a model only shooting catalogue covers, Joan Smalls gradually established her reputation, becoming one of the most sought-after faces by prestigious fashion weeks. Not only in high fashion shows, but Joan Smalls was also recruited by the world’s most famous lingerie brand, Victoria’s Secret. Joan Smalls constantly appeared on the covers of famous magazines such as Vogue, i-D, GQ, Dazed,… In addition, Joan Smalls is also the first Latin American face to sign a contract with Estee Lauder brand. Her appearance at that time was likened to the golden age of supermodels truly returning!
The list of prominent models throughout the 2010s decade certainly cannot be without the presence of Karlie Kloss. Born and raised in the United States, the tall model was considered the talented young model of America when she was only about 14 or 15 years old. At a relatively young age, “Taylor Swift’s best friend,” Karlie had already established her position in the fashion industry, being voted by Vogue Paris as one of the Top 30 influential models in the early years of the 21st century. The beautiful supermodel also appeared in a series of professional fashion shows, collaborated with many prestigious fashion brands, and continuously appeared on major magazine covers. Karlie Kloss is the face of famous brands and has collaborated with many renowned fashion houses in advertising campaigns such as Marc Jacobs, Louis Vuitton, Alexander McQueen, Yves Saint Laurent, Dolce & Gabbana, Hermes, Gucci,… and Coach. Being the “muse” of John Galliano and of course, this supermodel is also an important figure in Dior’s major shows. With an impressive height and attractive beauty with a Danish flair, Karlie also quickly caught the eye of Victoria’s Secret. In 2013, she officially joined the ranks of the charming angels of the world-famous lingerie brand. In addition to shining on the catwalk, Karlie Kloss has also been known for other titles such as a businesswoman and an active philanthropist.
Born into one of Hollywood’s most famous families, Kendall Jenner was “born to be a star.” Although starting her modeling career in 2009, Jenner’s name was already known to many people through her participation in the reality TV show “Keeping Up With The Kardashians” from the age of 11. It seemed like Kendall’s path to fame was already paved, but Kendall’s career has always been a controversial topic. Kendall’s era witnessed the rise of a new generation of models/supermodels – “Instamodels,” famous beauties due to their enormous following on social media. And she was one of the leaders. Kendall Jenner’s passion for modeling first caught national attention when she was only 14 years old. Her mother, Kris Jenner, helped her join Wilhelmina Models in 2009. Jenner quickly secured her first contract with the brand Forever 21, then made her first appearance on the cover of American Cheerleader magazine in 2012. A year later, Kendall Jenner proudly stepped into the high fashion world. She continuously appeared in magazines like Miss Vogue Australia, gracing the cover of Harper’s Bazaar Arabia,…
In 2014, 18-year-old Kendall Jenner caused a global sensation when she first appeared on the fashion show stage of Marc Jacobs, wearing a sheer top revealing her figure. In the same year, Jenner walked for Chanel, Balmain, Tommy Hilfiger, and many other famous fashion houses, then quickly became a key figure in major fashion weeks. Not only appearing on magazines, Kendall also landed a series of high-profile advertising contracts, such as becoming the face of the #MyCalvins campaign for the Calvin Klein brand. In the following years, Kendall Jenner appeared so frequently that there was not a single magazine or advertisement-filled street where her face was not seen. The young model has also walked on the Victoria’s Secret runway. In 2018, Kendall Jenner was announced as the highest-paid model in the world. Besides her glamour on the runway, Kendall is also a successful businesswoman and one of the most prominent trendsetters in fashion today.
Gigi Hadid was born into a family with a tradition of involvement in fashion shows, with her mother being a former American-Dutch model – Yolanda Hadid. From a young age, Gigi has mesmerized many with her impressive beauty and natural charm. With a California-style look – sandy blonde hair, plump lips, and sharp eyes, Gigi Hadid was born to be a model. And indeed, she started modeling at the age of 2. Gigi was invited by Paul Marciano – the founder of Guess, to model. Since then, Gigi has appeared on Baby Guess and Guess Kids as a child model from a very young age. By 2013, she transitioned to signing with IMG Models. With the experiences accumulated from a young age, every time she returned to the runway, Gigi always became the center of attention. The New York Fashion Week 2014 was the first time Gigi participated as a model. In 2016, which marked a milestone in Gigi Hadid’s career. Not only was it a year of Gigi’s rising beauty, but her career also achieved a significant turning point. Gigi Hadid was named “International Supermodel,” an award that officially propelled her into the ranks of the world’s top supermodels. From prestigious fashion runways to high-priced advertising campaigns
